A video platform community for gamers
In 2020, after almost five years at Ironhack — first establishing Barcelona' operations from the ground up; then later on, in 2017, setting up the global product team — it was about time to retreat to the early stage. On this occasion, the leap was even more daring. It was not only an industry I knew nothing about but also a product class I had never dealt with.
Kick-starting a product from "nada" is always a challenging endeavor. However, building something that has never been tried before on top of emergent grounds — such as Esports — makes things even more exhilarating.
Gamestry is a video platform where creators can make a living out of their passion. A place designed and optimized around and only for gamers. Below you'll find some posts about industry insights and the experience of building the product, raising capital, and scaling teams.
At Gamestry our mission is to help creators build an audience. Hence all of our resources and efforts must be directed towards their empowering — so they can focus on what matters, their audience.
Published on November 09, 2020
The creator economy has enabled any of us to become creators and directly connect to large audiences. The immediate consequence of all this is that, at some point, all creators will become business themselves.
Published on October 05, 2020
Gamestry is undergoing its most daring change so far. We're moving away from producing our own content and opening the gates to become a user generated platform. One where all gaming creators can make a living out of their passion.
Published on June 24, 2020
Letting an algorithm in charge of content distribution, inevitably diluted the value of individual contributors. The creator economy is reversing this trend and, slowly but surely, returning the power to creators.
Published on May 03, 2020
The cornerstone of any platform success revolves around the creators — bring the top-notch abroad and eyeballs will inevitably follow. Then, how do you attract, but most important, retain creators?
Published on April 19, 2020
Peeling a slice from a well-established platform is always hard. Your value prop must be unique and the audience large enough to generate the initial momentum. By aligning the creators' interests with those of the viewer we are building a gaming-focused community.
Published on April 02, 2020
YouTube has become the defacto place for creators to share their content. However, its inner mechanics have created a misalignment between creators' incentives and their audiences.
Published on February 21, 2020
Gaming has matured and has become mainstream. However, it still lacks a dedicated platform to discover, watch, learn, and talk about video games. The current solutions for both gamers and creators remain subpar. At Gamestry we are ready to seize this opportunity.
Published on February 15, 2020