Gamestry
A video platform community for gamers
In 2020, after almost five years of pure Ironhack delight — first establishing Barcelona' operations from the ground up; then later on, in 2017, setting up the global product team — it was about time for me to retreat back (again) to the very definition of early stage.
This time around the leap was even more challenging: it was not only an industry (gaming) I knew nothing about but also a type of product (online video platform) that I had never dealt with before.
Kick-starting a product from "nada" is always a daring endeavor. However, building something that has never been tried before on top of emergent grounds — such as Esports — makes things even more exhilarating.
⚡️ Highlights
- Joined as early as employee #1 to "define" Gamestry's product
- Built and launched the first version of the product — which I coded by myself
- Hired, scaled, and led both the product and engineering teams
- Raised a seed round of 500.000€ with local angels and early-stage funds
- Went from 0 to 2 million MAUs (as of December 2020), growing almost 100% MoM
🗃 (Even) more Gamestry
Gamestry is a video platform made for creators where they can make a living out of their passion. A place designed and optimized around and only for gamers. Below you'll find the posts I've been writing about industry insights and also the experience of building the product.
Attracting and Retaining Creators
The cornerstone of any platform success revolves around the creators — bring the top-notch abroad and eyeballs will inevitably follow. Then, how do you attract, but most important, retain creators?
Published on April 19, 2020
Empowering Creators
Peeling a slice from a well-established platform is always hard. Your value prop must be unique and the audience large enough to generate the initial momentum. By aligning the creators' interests with those of the viewer we are building a gaming-focused community.
Published on April 02, 2020
Creators Are Struggling
YouTube has become the defacto place for creators to share their content. However, its inner mechanics have created a misalignment between creators' incentives and their audiences.
Published on February 21, 2020
What Gamestry Is About
Gaming has matured and has become mainstream. However, it still lacks a dedicated platform to discover, watch, learn, and talk about video games. The current solutions for both gamers and creators remain subpar. At Gamestry we are ready to seize this opportunity.
Published on February 15, 2020
Hi From Gamestry
Starting on January 1, 2020, I'll be taking on a brand new project. I'll be joining a nascent Gamestry to make it happen: to build the product that would help gamers around the globe become better players.
Published on January 24, 2020