Something's changed? 🤔 Yes, yes! After more than five years, I've rebuilt the place, from scratch 🔥 But you know, with great power comes great responsibility, so please, before you proceed read the manual 📚 Otherwise, be safe, and enjoy 🖖
The blog, filtered
When you start in a new job, most of the time, you pretty much don't know what you're doing. Yet this naive attitude is usually the one that turns what it would seem like a fool's errand into an amazing opportunity you can't miss on.
Published on June 15, 2016
After just twelve days, I traded a praised sabbatical for one of the most challenging opportunities I have ever been faced. I am joining Ironhack as the Campus Manager in Barcelona, which means setting up the entire city operations from scratch.
Published on September 28, 2015
iomando operates a double-sided business model that provides a classic markup sale for distributors, but also enables a SAAS to run on top — which was the result of several failed attempts to fit a software-based solution within a traditionally hardware-based industry.
Published on March 03, 2014
While focus is usually perceived as a fundamental component to build a sustainable business in the long-term, when in survival mode, focus might only contribute to wreck you down.
Published on February 11, 2014
As we advanced on our journey we discovered new, initially invisible markets to serve, where our product was a better fit. The hardest part though was acknowledging that our initial product ideas were not optimal.
Published on January 23, 2014
How we changed our pricing strategy in order to make both distributors and customers happy, while creating a sustainable business along the way.
Published on June 10, 2013
Most of our initial assumptions about iomando proved to be wrong early on. This is the story of how we turned the entire business model around and the lessons we learned while introducing the very first iteration of the product.
Published on January 15, 2013
The — overly simplified and opinionated — story of how iomando came to be.
Published on January 04, 2013