Something's changed? 🤔 Yes, yes! After more than five years, I've rebuilt the place, from scratch 🔥 But you know, with great power comes great responsibility, so please, before you proceed read the manual 📚 Otherwise, be safe, and enjoy 🖖
Like the blog, but filtered
The Internet has flipped the advertisement industry in its head. Which in turn, has surfaced a plethora of market niches that were simply not available before, yet they remain to be addressed.
Published on October 10, 2015
The importance of acquired behaviors when launching a product is overlooked, it runs against innovation and creating new market opportunities. But there are hidden costs in reinventing the wheel: shaping new behaviors can be even more daunting than facing competition.
Published on April 12, 2014
Problems overwhelm us and we want to get them out of the way as soon as possible. Yet sometimes, a closer look, might turn them into growth opportunities and means to deliver amazing experiences.
Published on April 01, 2014
The ultimate raison d'être of iomando is as simple as the fact that we are replacing plastic for bits. That's what software does by definition, it enables and reaps the benefits of scale.
Published on March 16, 2014
iomando operates a double-sided business model that provides a classic markup sale for distributors, but also enables a SAAS to run on top — which was the result of several failed attempts to fit a software-based solution within a traditionally hardware-based industry.
Published on March 03, 2014
While focus is usually perceived as a fundamental component to build a sustainable business in the long-term, when in survival mode, focus might only contribute to wreck you down.
Published on February 11, 2014
As we advanced on our journey we discovered new, initially invisible markets to serve, where our product was a better fit. The hardest part though was acknowledging that our initial product ideas were not optimal.
Published on January 23, 2014
How we changed our pricing strategy in order to make both distributors and customers happy, while creating a sustainable business along the way.
Published on June 10, 2013
Why subscription-based businesses promote the right incentives in order to deliver the best products and create healthier customer relationships.
Published on March 11, 2013
Most of our initial assumptions about iomando proved to be wrong early on. This is the story of how we turned the entire business model around and the lessons we learned while introducing the very first iteration of the product.
Published on January 15, 2013